Merit Home

Merit Home is a luxury mirror retailer selling handcrafted statement mirrors direct to UK homeowners. The brief was an e-commerce store that reads closer to a curated interiors brand than a generic WooCommerce shop — editorial product photography, generous whitespace, and a checkout that doesn’t get in the way of the sale.

Built on WordPress + WooCommerce with the front end composed in Elementor on a custom theme structure. Product, cart, and checkout flows were tuned for trust and clarity: prominent shipping info, social proof on product pages, and a payment step that holds together on mobile as cleanly as on desktop.

I owned the full build end-to-end — visual design, layout, WooCommerce configuration, product templates, and checkout polish — so the brand identity and the store mechanics ship as one consistent system.